5 Ways to Keep Your Website Visitors Coming Back
Most people have a website to promote their business. Whether you are a carpenter or a large corporation, the website that you have will tell potential customers a volume about your business, and they will often decide what they think of your business based on just a few seconds of being on your site.
Getting visitors to your site is a very large subject all on its own, which we will go through in upcoming articles, but for this one, we’ll look at some ways to help keep your visitors on your site, and get them to come back again and again!
A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers or clients because the more often they return to your site, the more trust they have in your site. This is particularly true if your website seems to be helpful to them.
Here are just 5 methods that can help your website attract visitors and help them want to come back time and again:
1) Start a forum or chatroom
When you start a forum or chatroom, you are providing your visitors a place to voice their opinions and interact with their peers – all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
Many business owners are afraid of engaging with potential clients in this way – the main reason is fear of criticism. You should be monitoring your online reputation at all times (services like Online Reputation Saver, or Website Ranking Gurus can help if you are having problems with a negative online reputation), however your business should have systems in place to provide excellent customer service to customers in the first place, and secondly, systems to deal with negative feedback and turn the criticiser into and raving fan! (If you don’t then Online Business Coaching could help you set these systems up).
Of course, it depends on your area of expertise and your potential audience, whether a forum would be useful to your business. However it is VERY engaging for your website fans if a forum is appropriate for your niche. Be sure to drop us a line if you would like more information about how to set up forums as Website Design Company can install the software and have it running in a jiffy for you.
2) Start a Blog (web log)
A blog is like an online journal. Keep it updated with latest news about yourself, your business, your team, your new projects, your opinions on the state of your industry, and other interesting articles that your audience might find useful. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
A blog with great articles can build your authority. this means that you are seen as an expert in your field, a leader, someone that others follow. This authority aspect is a very important part of building your website into a real online asset.
A third aspect of developing a blog with a following is the SEO (search engine optimisation) benefits. Not only do your visitors view you and your site as an authority in your field, but Google will too! Regardless of your field, well written articles that are relevant to your niche and its keywords, will propel your website rankings to the top!
3) Carry out polls or surveys
Polls and surveys are another type of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
Social media is an excellent vehicle to get your polls in front of people, and through that avenue bring them to your website. You can ask them which colour they prefer, then offer them a deal on the colour they choose. Or you can ask for your audience’s opinion and drive them to various part of our website based on the multiple choice answers they give.
This type of engagement works in many niches and business types. If you would like to know a bit more, please get in touch with us at Website Design Company.
4) Hold puzzles, quizzes and games
If you have something you can easily give away as a reward, games, quizzes and competitions can work wonders for your traffic and website loyalty!
Once again, social media is the star for promoting your competitions. People cruising their Facebook or Twitter or Instagram are easily hooked into playing games. Especially if there is a worthwhile prize.
The technical side of setting up such competitions is relatively easy and Website Design Company can, of course, help you.
5) Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something new to read on your site. I mean doing a lot more with fresh content than just updating your blog! Most website owners are lucky to get new articles onto their blog, let alone new content on their home page or inner pages.
Too often the website is built and then forgotten about until something breaks! All websites need monthly maintenance to keep them secure and trouble free. Why not include some image and text updates as well. Not only is this good for your customers, but Google likes it too.
The changes don’t need to be dramatic – perhaps include a section on your home page that showcases recent work or the newest ideas that can easily updated via your content management system.
If you are not sure how to do this, please don’t hesitate to ask us!
These ideas are just the beginning of measures you can take for keeping your visitors engaged on your site and coming back for more. Certainly social media can play a very large role, but there is no point in spending time and money on social media or paid ads if the final result when people come to your site is that they leave within seconds.
Make sure your website is engaging, the content fresh, and that any devices you use (such as games and quizzes) are appropriate and relevant to your business. Of course you should also make sure that your sites are updated often from a security stand point as well.
Get in touch with us at Website Design Company if you need any assistance in setting up any of these ideas.